Mark Squire is co-owner and manager of Good Earth Natural Foods. His career began in the 1960s after reading J.I. Rodale and Sir Albert Howard, which instilled in him a deep conviction of the need to move agriculture from pesticide dependence and the foundation of our diets to natural system approaches. This led him to Good Earth Natural Foods where he has worked for the past 48 years. During that time, he spent three years out of retail to transition a family farm in North Carolina to organic production.