Demand for organic cotton fiber from consumers in the U.S. has increased dramatically, from personal care items to home furnishings and apparel, but despite this, organic cotton acreage in the U.S. declined in 2022 by roughly 25 percent. To help solve this dilemma, researchers are working with cotton producers to study practices and identify opportunities that enhance sustainable cotton production through organic regenerative farming. Their goal is to share these successes with growers to increase acreage of organic cotton sustainably and reduce the need for imports.