12/1/2025
Reducing Pests & Boosting Yields
The 2025 season’s field trials have shown strong evidence that mesotunnel (row-cover) systems can help organic growers tackle pest, weed, and climate challenges. Across Kentucky, New York, and Iowa, researchers conducted replicated field experiments and implemented 27 on-farm trials with participating growers. Row covers consistently reduced insect pressure and increased marketable yields in crops including bok choy, eggplant, cucumbers, muskmelon, broccoli, and cabbage.
Researchers also tested biological controls, weed management tools, and climate mitigation strategies, finding that landscape fabric paired with mesotunnels delivered some of the strongest results. These multi-state trials are helping identify the most effective management combinations for organic growers.
Labor Needs and Profit Potential
To understand the real-world costs of row covers, research teams in Kentucky, New York, and Iowa tracked labor, inputs, machinery use, and yields throughout the season. Early findings show that labor is the most significant cost driver across systems, but that row covers can become profitable when materials are reused across multiple seasons.
Researchers are now analyzing economic data across states, helping create a clearer picture of return-on-investment for diversified organic farms. Deeper economic analysis will continue through 2026.
Farmer and Consumer Perceptions
A national organic farmer survey distributed to approximately 2,000 growers across 10 states yielded over 400 responses. Findings highlight key adoption barriers, and levels of row-cover knowledge among other information, and are now informing topical reports designed to guide extension and outreach strategies.
A consumer willingness-to-pay field experiment conducted in Lexington, KY in July 2025 engaged over 900 shoppers! Preliminary results show strong price sensitivity toward vegetables produced under plastic-based protection systems, and ongoing analysis is exploring how messaging, sustainability perceptions, and consumer values influence purchase decisions and demand.
(Learn more by checking out these reports in the resources section of our microsite)
Outreach Momentum
This year, the project expanded its reach through in-person events and digital engagement including:
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14 grower presentations and 8 academic talks
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27 on-farm trials across the Northeast, Midwest, and Southeast
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2 extension publications, 1 topical report, and 1 grower workshop
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Digital outreach generating over 40,000 views and nearly 3,000 visits to the UK project website
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63 Instagram posts and over 550 stories that resulted in 89,500 views.
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9 YouTube videos and 42 shorts with a combined 23,500 views.
Strategic coordination with Organic Voices in years 3 and 4 of the project will grow our reach, ensuring that research insights reach growers, consumers, and industry partners nationwide.
10/2/2025
Summer research updates
Project teams across Kentucky, Iowa, and New York continued evaluating the impacts of fine-mesh row covers on insect pressure and weed management strategies by repeating and refining their 2024 trials.
The Kentucky team conducted four pest management experiments in spring bok choy, summer eggplant and cucumbers, and fall napa cabbage, along with a weed management trial in summer eggplant. The Iowa team implemented three pest management experiments in spring broccoli, summer eggplant, and fall napa cabbage, plus a weed management experiment in spring broccoli. The New York team ran two integrated pest and weed management trials in summer muskmelon and fall red cabbage.
All teams continue to collect economic data across these core studies, and analysis of 2024 datasets is nearly complete. In addition, a Willingness to Pay (WTP) survey was conducted at the Lexington, KY farmers markets in July 2025 to assess consumer perceptions of row covers, plastics, and insecticide use in cucumber production—yielding responses from roughly 900 shoppers!
