Stay up to date on milestones from the Seal Makes It Simple campaign—from new content drops and advertising launches to field reports and scientific insights.
Recent Highlights:
May 2024 – The Organic Trade Association and The Organic Center receive a $2.2 million USDA Organic Market Development Grant (OMDG) to launch the national Seal Makes It Simple consumer education campaign.
2025 – Seal Makes It Simple microsite launches, providing consumers with easy-to-understand information about organic food, farming practices, environmental benefits, animal welfare, and product categories.
2025–2026 – The campaign releases a growing library of educational resources, including Myth vs. Fact social media content, consumer-friendly articles, tip sheets, and science-based explainers highlighting the benefits of organic agriculture.
2026 – The Organic Center launches the Benefits of Organic Meat Tip Sheet, helping consumers understand how organic livestock production supports animal welfare, environmental stewardship, and consumer choice.
2026 – OTA and The Organic Center expand campaign visibility through national social media outreach, educational webinars, industry events, and presentations at major organic industry gatherings, including Natural Products Expo West.
2026 – Campaign staff conduct multiple educational sessions and presentations highlighting Seal Makes It Simple resources and consumer insights, helping industry stakeholders amplify organic messaging and consumer engagement.
Ongoing – Continuous updates to the Seal Makes It Simple microsite provide consumers, retailers, and industry partners with new educational content, resources, and tools to support organic awareness and purchasing decisions.
Check back regularly for new resources, campaign updates, educational materials, and opportunities to engage with the Seal Makes It Simple campaign.
The Organic Center is a 501(c)(3) non-profit research and education organization based out of Washington D.C. Our mission is to conduct and convene credible, evidence-based science on the environmental and health effects of organic food and farming and communicate the findings to the public.