News & Media :: Press Releases
The Organic Center Names Lisa Proctor Vice President of Communications
December 01, 2006
Foster, R.I. - The Organic Center has hired former executive marketing director at Utne Reader, Lisa Proctor as its vice president of communications. In this new position, Proctor will give voice to the vast array of peer-reviewed research The Organic Center has funded in previous years, and spearhead the Center's communications campaign, Mission Organic 2010. The goal for the campaign is to foster the growth of organic food consumption to 10 percent of the U.S. food supply by the year 2010.
"We are thrilled to have Lisa join our team," said R. Mark Davis, chief executive officer of The Organic Center. "The depth and breadth of her marketing and public relations experience in the sustainable sector is noteworthy, and will help us achieve our mission of educating the American public about the benefits of organic agriculture."
Proctor is an award-winning marketer, copywriter and brand strategist who has received numerous national, international and regional creative awards during her career as a leader in the cause-marketing movement. She has been instrumental in marketing brands that include the Utne Reader and Green Mountain Energy, and launched Minneapolis' first green marketing agency in 1990. In addition, Proctor created and produced "Earth Trends," an NBC affiliate environmental television series segment and worked as a newspaper reporter and television producer.
"I am thrilled to join an organization with such a vital mission," Proctor said. "The staff and the board have done an excellent job laying a foundation that speaks both to science and education. I am honored to join a team that is committed to better health for millions as well as the sustainability of our planet."
The Organic Center is a 501(c)(3) organization founded in 2002 to present and provide peer-reviewed scientific evidence on how organic products benefit humans and environmental health. The Organic Center is passionately committed to two goals: To educate by providing peer-reviewed science on the health and environmental benefits of organic food, and to activate consumers to purchase organic food through Mission Organic 2010, a national campaign to increase organic food consumption to 10 percent of the U.S. food supply by the year 2010. For information about The Organic Center, its current programs and scientific reports, go to www.organic-center.org.
For More Information Contact:
Vice President Communications
The Organic Center